"GASP" !? NO!!! Would be the response.
With each purchase you are making a decision and you are 'being the CHANGE'.
If you buy it, you support it - simple. What are you teaching your children every time you buy them something? Do you read labels for GMO products? Paying attention to the amount of sugar they get daily?
We need to seriously think 'long term health' when it comes to our children, they deserve it. So do we. So we can all live long and happy lives free from a third